In this episode, I’m joined by Johnny Hilbrant, the creator of PE Guy — the private equity parody character that’s grown to hundreds of thousands of followers online in under a year. What started as frustration with one too many bragging conversations at weddings turned into a full-blown viral character, and now actual private equity professionals are telling him he got it right.
We talk about how the character came together, what it’s like watching an alter ego take on a life of its own, and what it actually takes to turn a viral moment into a sustainable business. Whether you’re in finance, content creation, or just enjoy watching someone skewer the finance-bro archetype, this one’s worth your time.
